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HockeyStack Ends at Insight. Factors Starts There.

Identify high-intent accounts, activate them across LinkedIn and Google, and prove what is actually driving pipeline. Full-funnel attribution, impression frequency control, and CAPI all built in from day one.

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With Factors.ai, we influenced 15% of enterprise pipeline via Linkedin and saved $205K in ad spend.
Factors.ai became core to our stack for ads. We saw a 25% lift in LinkedIn Ads ROI

G2 Attribution Partner

LinkedIn Marketing Partner

Microsoft Advertising Partner

Bombora Partner

Trusted by 1000+ GTM teams

4.5

Trusted by 1000+ GTM teams

4.5

See what you get with Factors that HockeyStack leaves on the table

Features

factors.ai

HockeyStack

Account Intelligence

Identify more than 75% accounts visiting your site with waterfall enrichment across multiple providers

Single-source identification with lower coverage rates

Account Intelligence

Identify more than 75% accounts visiting your site with waterfall enrichment across multiple providers

Single-source identification with lower coverage rates

Person Level Identification

Identify up-to 40% of contacts visiting your website

Person Level Identification

Identify up-to 40% of contacts visiting your website

AI Research Agent

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Ask Scout anything about your pipeline, accounts, or campaigns

AI Research Agent

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Ask Scout anything about your pipeline, accounts, or campaigns

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, Organic Post engagement tracking.

Auto-sync audiences. Limited conversion tracking. No organic post engagement. Basic targeting only.

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, Organic Post engagement tracking.

Auto-sync audiences. Limited conversion tracking. No organic post engagement. Basic targeting only.

Google Ads Activation

Customer Match audience sync + Google Enhanced Conversions

Limited Google Ads activation.

Google Ads Activation

Customer Match audience sync + Google Enhanced Conversions

Limited Google Ads activation.

Attribution & Analytics

Multi-touch attribution with view-through, CAPI-based LinkedIn conversion tracking, lift analysis by channel, offline touchpoints via CRM sync

Strong attribution analytics with basic customisation options

Attribution & Analytics

Multi-touch attribution with view-through, CAPI-based LinkedIn conversion tracking, lift analysis by channel, offline touchpoints via CRM sync

Strong attribution analytics with basic customisation options

Account Scoring

Fully customisable scoring. 180-day lookback. Predictive AI scoring. Feature-level intent (track which product features prospects care about)

Fixed scoring model. 2-year lookback. No feature-level intent signals.

Account Scoring

Fully customisable scoring. 180-day lookback. Predictive AI scoring. Feature-level intent (track which product features prospects care about)

Fixed scoring model. 2-year lookback. No feature-level intent signals.

Customer Support

Dedicated CSM from day one. Private Slack channel. Weekly strategic meetings. 24/5 availability

Limited customer support. No dedicated CSM on standard plans

Customer Support

Dedicated CSM from day one. Private Slack channel. Weekly strategic meetings. 24/5 availability

Limited customer support. No dedicated CSM on standard plans

Book a Demo

Take our word for it.

But also look at this.

Take our word for it.

But also look at this.

Take our word for it.

But also look at this.

The 5-Step ABM Motion, Fully Automated

Identify Visitors

Score & Segment

Activate on LinkedIn & Google

Prove ROI

Automate with Scout

Identify Visitors

Score & Segment

Activate on LinkedIn & Google

Prove ROI

Automate with Scout

See every signal behind the accounts that matter

Identify up to 75% of the accounts visiting your website and up to 40% of the people behind them.

Bring first-party intent, sales engagement, third-party intent, technographic data and business signals into one account timeline.

Understand why an account matters and what to do next.

Good Dashboards Are Not Enough Anymore.

Factors.ai helps GTM teams go from intent signal to activated campaign without switching tools, writing tickets, or waiting on engineering. Real-time journeys, smarter segmentation, and agentic AI that turns your data into pipeline instead of just reporting on it.

Scout by Factors.ai

(New)

Your AI GTM motion,

running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

See Scout in action

Watch

Know which accounts to target now

Ask which ICP accounts are showing intent, why an account has become active or where sales should focus next.

Map

Build reports in minutes

Create revenue attribution maps, pipeline health dashboards, campaign reports and ICP heatmaps. No BI queue or manual data stitching.

Patrol

Agents that never clock out.

Deploy agents that monitor intent, expansion and churn signals, add accounts to campaigns, alert reps and trigger workflows automatically.

Scout by Factors.ai

(New)

Your AI GTM motion, running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

See Scout in action

Watch

Know which accounts to target now

Ask which ICP accounts are showing intent, why an account has become active or where sales should focus next.

Map

Build reports in minutes

Create revenue attribution maps, pipeline health dashboards, campaign reports and ICP heatmaps. No BI queue or manual data stitching.

Patrol

Agents that never clock out.

Deploy agents that monitor intent, expansion and churn signals, add accounts to campaigns, alert reps and trigger workflows automatically.

Scout by Factors.ai

(New)

Your AI GTM motion,

running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

See Scout in action

Watch

Know which accounts to target now

Ask which ICP accounts are showing intent, why an account has become active or where sales should focus next.

Map

Build reports in minutes

Create revenue attribution maps, pipeline health dashboards, campaign reports and ICP heatmaps. No BI queue or manual data stitching.

Patrol

Agents that never clock out.

Deploy agents that monitor intent, expansion and churn signals, add accounts to campaigns, alert reps and trigger workflows automatically.