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6sense hasn’t kept up with how ABM works today.

Get enterprise-grade ABM without the enterprise complexity or the enterprise bill. Seventy-five percent match rates, multi-channel activation across LinkedIn and Google, and a team that actually helps you succeed from day one.

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With Factors.ai, we influenced 15% of enterprise pipeline via Linkedin and saved $205K in ad spend.
Factors.ai became core to our stack for ads. We saw a 25% lift in LinkedIn Ads ROI

G2 Attribution Partner

LinkedIn Marketing Partner

Microsoft Advertising Partner

Bombora Partner

Trusted by 1000+ GTM teams

4.5

Trusted by 1000+ GTM teams

4.5

What GTM teams get with Factors that 6sense makes you wait and pay extra for

Features

factors.ai

6sense

HockeyStack

Account Intelligence

Identify more than 75% accounts visiting your site with waterfall enrichment across multiple providers

Up to 64% coverage from single-source identification

Account Intelligence

Identify more than 75% accounts visiting your site with waterfall enrichment across multiple providers

Up to 64% coverage from single-source identification

Person Level Identification

Identify up-to 40% of contacts visiting your website.

Person Level Identification

Identify up-to 40% of contacts visiting your website.

AI Research Agent

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Ask Scout anything about your pipeline, accounts, or campaigns.

AI Research Agent

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Ask Scout anything about your pipeline, accounts, or campaigns.

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, Organic Post engagement tracking.

Auto-sync audiences. Limited conversion tracking. No organic post engagement. Basic targeting only.

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, Organic Post engagement tracking.

Auto-sync audiences. Limited conversion tracking. No organic post engagement. Basic targeting only.

Google Ads Activation

Google Audience Sync + Google Enhanced Conversions

Limited Google Ads activation.

Google Ads Activation

Google Audience Sync + Google Enhanced Conversions

Limited Google Ads activation.

Account Scoring

Fully custom scoring models, predictive AI scoring, 180-day lookback, feature-level intent signals.

Predictive scoring with limited customisation. No feature-level intent signals

Account Scoring

Fully custom scoring models, predictive AI scoring, 180-day lookback, feature-level intent signals.

Predictive scoring with limited customisation. No feature-level intent signals

Implementation

Up to 2 weeks. No engineering required

Up to 6 months. Significant IT involvement typically required

Implementation

Up to 2 weeks. No engineering required

Up to 6 months. Significant IT involvement typically required

Customer Support

Dedicated CSM from day one. Private Slack channel. Weekly check-ins. 24/5 availability. Proactive optimisation recommendations.

Enterprise support tiers. Email/ticket-based. Response time varies by contract tier

Customer Support

Dedicated CSM from day one. Private Slack channel. Weekly check-ins. 24/5 availability. Proactive optimisation recommendations.

Enterprise support tiers. Email/ticket-based. Response time varies by contract tier

Book a Demo

Take our word for it.

But also look at this.

Take our word for it.

But also look at this.

Take our word for it.

But also look at this.

The 5-Step ABM Motion, Fully Automated

Identify Visitors

Score & Segment

Activate on LinkedIn & Google

Prove ROI

Automate with Scout

Identify Visitors

Score & Segment

Activate on LinkedIn & Google

Prove ROI

Automate with Scout

See every signal behind the accounts that matter

Identify up to 75% of the accounts visiting your website and up to 40% of the people behind them.

Bring first-party intent, sales engagement, third-party intent, technographic data and business signals into one account timeline.

Understand why an account matters and what to do next.

Marketing Leaders on G2 Rate Factors.ai

Higher Across Every Category

6sense

Meets Requirements

8.8

8.2

Ease of Use

8.4

8.0

Ease of Setup

8.8

7.5

Ease of Admin

8.9

8.1

Quality of Support

9.6

8.5

Good Partner in Doing Business

9.4

8.8

Product Direction (% positive)

9.7

8.4

Marketing Leaders on G2 Rate Factors.ai

Higher Across Every Category

6sense

Meets Requirements

8.8

8.2

Ease of Use

8.4

8.0

Ease of Setup

8.8

7.5

Ease of Admin

8.9

8.1

Quality of Support

9.6

8.5

Good Partner in Doing Business

9.4

8.8

Product Direction (% positive)

9.7

8.4

Display Ads Got You This Far. Now It Is Time to Do More.

6sense runs display. Factors runs multi-channel ABM across LinkedIn, Google, and AI-powered outreach that connects high-intent buyers directly to your pipeline and gives you the attribution to prove every dollar worked.

Scout by Factors.ai

(New)

Your AI GTM motion,

running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

See Scout in action

Watch

Know which accounts to target now

Ask which ICP accounts are showing intent, why an account has become active or where sales should focus next.

Map

Build reports in minutes

Create revenue attribution maps, pipeline health dashboards, campaign reports and ICP heatmaps. No BI queue or manual data stitching.

Patrol

Agents that never clock out.

Deploy agents that monitor intent, expansion and churn signals, add accounts to campaigns, alert reps and trigger workflows automatically.

Scout by Factors.ai

(New)

Your AI GTM motion, running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

See Scout in action

Watch

Know which accounts to target now

Ask which ICP accounts are showing intent, why an account has become active or where sales should focus next.

Map

Build reports in minutes

Create revenue attribution maps, pipeline health dashboards, campaign reports and ICP heatmaps. No BI queue or manual data stitching.

Patrol

Agents that never clock out.

Deploy agents that monitor intent, expansion and churn signals, add accounts to campaigns, alert reps and trigger workflows automatically.

Scout by Factors.ai

(New)

Your AI GTM motion,

running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

See Scout in action

Watch

Know which accounts to target now

Ask which ICP accounts are showing intent, why an account has become active or where sales should focus next.

Map

Build reports in minutes

Create revenue attribution maps, pipeline health dashboards, campaign reports and ICP heatmaps. No BI queue or manual data stitching.

Patrol

Agents that never clock out.

Deploy agents that monitor intent, expansion and churn signals, add accounts to campaigns, alert reps and trigger workflows automatically.