6sense vs Factors.ai

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6sense Hasn't Evolved. Your ABM Strategy Should.

Get enterprise-grade ABM without the enterprise complexity or the enterprise bill. Seventy-five percent match rates, multi-channel activation across LinkedIn and Google, and a team that actually helps you succeed from day one.

We achieved 23% higher conversions with Factors

4.5 rating

G2 Attribution Partner

LinkedIn Marketing Partner

Get a personalized walkthrough tailored to your GTM goals

What GTM teams get with Factors that 6sense makes you wait and pay extra for

Features

factors.ai

6sense

HockeyStack

Account Intelligence

Identify more than 75% accounts visiting your site with waterfall enrichment across multiple providers

Up to 64% coverage from single-source identification

Account Intelligence

Identify more than 75% accounts visiting your site with waterfall enrichment across multiple providers

Up to 64% coverage from single-source identification

Person Level Identification

Identify up-to 40% of contacts visiting your website.

Person Level Identification

Identify up-to 40% of contacts visiting your website.

AI Research Agent

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Ask Scout anything about your pipeline, accounts, or campaigns.

AI Research Agent

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Ask Scout anything about your pipeline, accounts, or campaigns.

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, Organic Post engagement tracking.

Auto-sync audiences. Limited conversion tracking. No organic post engagement. Basic targeting only.

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, Organic Post engagement tracking.

Auto-sync audiences. Limited conversion tracking. No organic post engagement. Basic targeting only.

Google Ads Activation

Google Audience Sync + Google Enhanced Conversions

Limited Google Ads activation.

Google Ads Activation

Google Audience Sync + Google Enhanced Conversions

Limited Google Ads activation.

Account Scoring

Fully custom scoring models, predictive AI scoring, 180-day lookback, feature-level intent signals.

Predictive scoring with limited customisation. No feature-level intent signals

Account Scoring

Fully custom scoring models, predictive AI scoring, 180-day lookback, feature-level intent signals.

Predictive scoring with limited customisation. No feature-level intent signals

Implementation

Up to 2 weeks. No engineering required

Up to 6 months. Significant IT involvement typically required

Implementation

Up to 2 weeks. No engineering required

Up to 6 months. Significant IT involvement typically required

Customer Support

Dedicated CSM from day one. Private Slack channel. Weekly check-ins. 24/5 availability. Proactive optimisation recommendations.

Enterprise support tiers. Email/ticket-based. Response time varies by contract tier

Customer Support

Dedicated CSM from day one. Private Slack channel. Weekly check-ins. 24/5 availability. Proactive optimisation recommendations.

Enterprise support tiers. Email/ticket-based. Response time varies by contract tier

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ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define

ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove

ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin & Google

Sync audiences, control frequency, track via CAPI

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define

ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove

ROI

Full-funnel attribution tied to closed deals

Display Ads Got You This Far. Now It Is Time to Do More.

6sense runs display. Factors runs multi-channel ABM across LinkedIn, Google, and AI-powered outreach that connects high-intent buyers directly to your pipeline and gives you the attribution to prove every dollar worked.

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Scout by Factors.ai

(New)

Your AI GTM team,

running on your data

Your AI GTM team, running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

See Scout in action

Watch

Ask anything about your pipeline

Instant answers from live account, campaign, and revenue data. No SQL, no dashboards.

Map

Build reports in minutes

Revenue attribution, pipeline health, ICP heatmaps - in under 5 minutes, ready to share.

Patrol

Agents that never clock out

Agents working for you 24/7 - adding accounts to LinkedIn, alerting reps on intent spikes, scoring churn risk. Automatically.

Plug into the tools you already use

Factors.ai integrates with your entire go-to-market stack, right out of the box.

Don’t Just Take Our Word for It

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23%

Higher Conversions

“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we’re working smarter and more efficiently. Returns on our campaigns have improved, and out understanding of our data means we can make better decisions.

Steve Colberg, Head of Growth

25%

increase in LinkedIn Ads ROI

“Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar,

Sr. Product Marketing Associate, Squadcast

Shane Poyar, Growth Marketing and Operations Manager

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

Shane Poyar, Growth Marketing and Operations Manager

23%

Higher Conversions

Steve Colberg,

Head of Growth

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manager, Demand Generation

23%

Higher Conversions

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Steve Colberg,

Head of Growth

Aashima Lamba, Senior Manager, Demand Generation

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba,

Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

Shane Poyar, Growth Marketing and Operations Manager

GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24/5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable

Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.

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