Your Entire ABM Motion. One Platform.

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HockeyStack vs Factors.ai

Factors handles the full ABM loop - account identification to campaign activation to pipeline attribution, so your team can focus on strategy, not spreadsheets.

We achieved 23% higher conversions with Factors

4.5 rating

G2 Attribution Partner

LinkedIn Marketing Partner

Get a personalized walkthrough tailored to your GTM goals

How it works

From anonymous visitor to closed deal in one platform

Six steps that connect your entire funnel, from the first anonymous visit to the signed contract.

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Identify Anonymous Traffic

75%+ match rate using waterfall enrichment across 6sense, Clearbit, Demandbase, Snitcher, and Bombora.

WEBSITE VISITOR ID

Capture Cross-Channel Intent

Pull buying signals from LinkedIn, Google, Meta, G2, Bombora, and more - complete buyer journey visibility.

INTENT CAPTURE

Score & Prioritise with Al

Al-powered account scoring across live behaviour, firmographics, and pipeline stage. Know who's in-market today.

ACCOUNT INTELLIGENCE

Activate on LinkedIn & Google

Sync high-intent audiences, control frequency, suppress CRM accounts, and track conversions via CAPI.

AD PILOT

Trigger Sales Automatically

Real-time alerts and personalised outreach triggered by intent signals. Syncs to HubSpot, Salesforce, Clay, and more.

SALES INTELLIGENCE

Prove Real Revenue Impact

Full-funnel attribution shows exactly which campaigns generate revenue - not just clicks and MQLS.

ATTRIBUTION

Plug into the tools you already use

Factors.ai integrates with your entire go-to-market stack, right out of the box.

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define

ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove

ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin & Google

Sync audiences, control frequency, track via CAPI

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define

ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove

ROI

Full-funnel attribution tied to closed deals

Scout by Factors.ai

(New)

Your AI GTM team,

running on your data

Your AI GTM team, running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

See Scout in action

Watch

Ask anything about your pipeline

Instant answers from live account, campaign, andrevenue data. No SQL, no dashboards.

Map

Build reports in minutes

Revenue attribution, pipeline health, ICP heatmaps - in under 5 minutes, ready to share.

Patrol

Agents that never clock out

Agents working for you 24/7 - adding accounts to LinkedIn, alerting reps on intent spikes, scoring churn risk. Automatically.

Don’t Just Take Our Word for It

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23%

Higher Conversions

“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we’re working smarter and more efficiently. Returns on our campaigns have improved, and out understanding of our data means we can make better decisions.

Steve Colberg, Head of Growth

25%

increase in LinkedIn Ads ROI

“Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar,

Sr. Product Marketing Associate, Squadcast

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

Shane Poyar,

Sr. Product Marketing Associate, Squadcast

23%

Higher Conversions

Steve Colberg,

Head of Growth

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manage, Demand Generation

23%

Higher Conversions

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Steve Colberg,

Head of Growth

Aashima Lamba, Senior Manage, Demand Generation

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba,

Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

Shane Poyar, Sr. Product Marketing Associate, Squadcast

GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24/5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable

Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.

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SOC 2 (TYPE II)

SOC 3

SOC 2 (TYPE II)

SOC 3

GDPR

Compliant

LinkedIn Marketing Partner

GDPR & SOC2 Type II

Schedule a personalized demo or sign up to get started for free

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Frequently asked questions

How is AdPilot different from LinkedIn’s native campaign manager?