Rollworks vs Factors.ai

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RollWorks Gets You Reach. Factors Gets You Proof It Paid Off.

Run ads on the same network you already trust, then actually see which account, which campaign, and which touch turned into revenue. No six week onboarding. No quote you have to chase for three months.

We achieved 23% higher conversions with Factors

4.5 rating

G2 Attribution Partner

LinkedIn Marketing Partner

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Beyond The Ad Network: How RollWorks And Factors.ai Actually Compare

Features

factors.ai

RollWorks

HockeyStack

Account Intelligence

75% match rate using waterfall enrichment across 4 premium data providers

Strong account level identification, built around its own ad network rather than a standalone identification layer

Account Intelligence

75% match rate using waterfall enrichment across 4 premium data providers

Strong account level identification, built around its own ad network rather than a standalone identification layer

Person-Level Identification

Up to 30% person-level identification using geo-location + job title triangulation.

Person-Level Identification

Up to 30% person-level identification using geo-location + job title triangulation.

LinkedIn Ads Activation

Official LinkedIn Marketing Partner • Auto-sync intent-based audiences • Target by buyer journey stage • Impression pacing & frequency control • CAPI conversion feedback for optimization • Track company-level engagement (ads + organic posts)

No dedicated LinkedIn suite. LinkedIn is one channel inside the broader ad network, not a purpose built product

LinkedIn Ads Activation

No dedicated LinkedIn suite. LinkedIn is one channel inside the broader ad network, not a purpose built product

Google Ads Activation

• Customer Match audience sync • Google Enhanced Conversions for conversion tracking

Google Ads Activation

• Customer Match audience sync • Google Enhanced Conversions for conversion tracking

Account Scoring And Progression

Custom ICP scoring, predictive AI based on behavior and firmographics, feature level intent showing which product features prospects care about

Account Progression Dashboard tracks accounts moving from aware to engaged to opportunity, useful for visibility but lighter on predictive depth

Account Scoring And Progression

Custom ICP scoring, predictive AI based on behavior and firmographics, feature level intent showing which product features prospects care about

Account Progression Dashboard tracks accounts moving from aware to engaged to opportunity, useful for visibility but lighter on predictive depth

Attribution

Full funnel attribution connecting campaign, content, and offline events directly to closed revenue

Reporting leans toward ad performance and reach, revenue level attribution is not the core strength

Attribution

Full funnel attribution connecting campaign, content, and offline events directly to closed revenue

Reporting leans toward ad performance and reach, revenue level attribution is not the core strength

Implementation

As fast as two weeks with self serve onboarding available

Four to eight weeks on average, often requiring a Salesforce audit and historical campaign review before launch

Implementation

As fast as two weeks with self serve onboarding available

Four to eight weeks on average, often requiring a Salesforce audit and historical campaign review before launch

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ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define

ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove

ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin & Google

Sync audiences, control frequency, track via CAPI

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define

ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove

ROI

Full-funnel attribution tied to closed deals

Still measuring success by who saw your ads? It is time to outgrow reach.

RollWorks runs ads through its own network. Factors runs attribution that connects every ad, every channel, straight to closed revenue.

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Scout by Factors.ai

(New)

Your AI GTM team,

running on your data

Your AI GTM team, running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

See Scout in action

Watch

Ask anything about your pipeline

Instant answers from live account, campaign, and revenue data. No SQL, no dashboards.

Map

Build reports in minutes

Revenue attribution, pipeline health, ICP heatmaps - in under 5 minutes, ready to share.

Patrol

Agents that never clock out

Agents working for you 24/7 - adding accounts to LinkedIn, alerting reps on intent spikes, scoring churn risk. Automatically.

Plug into the tools you already use

Factors.ai integrates with your entire go-to-market stack, right out of the box.

Don’t Just Take Our Word for It

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23%

Higher Conversions

“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we’re working smarter and more efficiently. Returns on our campaigns have improved, and out understanding of our data means we can make better decisions.

Steve Colberg, Head of Growth

25%

increase in LinkedIn Ads ROI

“Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar,

Sr. Product Marketing Associate, Squadcast

Shane Poyar, Growth Marketing and Operations Manager

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

Shane Poyar, Growth Marketing and Operations Manager

23%

Higher Conversions

Steve Colberg,

Head of Growth

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manager, Demand Generation

23%

Higher Conversions

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Steve Colberg,

Head of Growth

Aashima Lamba, Senior Manager, Demand Generation

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba,

Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

Shane Poyar, Growth Marketing and Operations Manager

GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24/5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable

Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.

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