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Fibbler vs Factors.ai

Fibbler Sees One Channel. Factors Sees the Whole Story.

Fibbler Sees One Channel. Factors Sees the Whole Story.

Fibbler Sees One Channel. Factors Sees the Whole Story.

Knowing which companies saw your LinkedIn ads is just the start. Factors.ai identifies anonymous website visitors, scores accounts by intent, syncs high fit audiences to LinkedIn and Google, and proves which campaigns actually drove pipeline. All without stitching together four different tools.

We achieved 23% higher conversions with Factors

4.5 rating

G2 Attribution Partner

LinkedIn Marketing Partner

Get a personalized walkthrough tailored to your GTM goals

See what your GTM stack is missing when you only have Fibbler

See what your GTM stack is missing when you only have Fibbler

Features

factors.ai

Fibbler

HockeyStack

Account Intelligence

Identifies more than 75% anonymous traffic with sequential enrichment, powered by 6sense, Clearbit, Demandbase and Snitcher

LinkedIn-only identification. No website visitor coverage beyond ad impression data.

Account Intelligence

Identifies more than 75% anonymous traffic with sequential enrichment, powered by 6sense, Clearbit, Demandbase and Snitcher

LinkedIn-only identification. No website visitor coverage beyond ad impression data.

Person-Level Identification

Identify up to 40% of contacts visiting your website

No person-level identification

Person-Level Identification

Identify up to 40% of contacts visiting your website

No person-level identification

Google Ads Activation

Customer Match audience sync + Google Enhanced Conversions

Basic Google Ads visibility. No audience activation.

Google Ads Activation

Customer Match audience sync + Google Enhanced Conversions

Basic Google Ads visibility. No audience activation.

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, organic post engagement tracking

CRM sync + impression data. No CAPI. No frequency capping. No organic tracking.

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, organic post engagement tracking

CRM sync + impression data. No CAPI. No frequency capping. No organic tracking.

Attribution & Analytics

Multi-touch attribution with view-through, CAPI-based LinkedIn conversion tracking, lift analysis by channel, offline touchpoints via CRM sync

LinkedIn impression-to-pipeline attribution only. No multi-touch or cross-channel models.

Attribution & Analytics

Multi-touch attribution with view-through, CAPI-based LinkedIn conversion tracking, lift analysis by channel, offline touchpoints via CRM sync

LinkedIn impression-to-pipeline attribution only. No multi-touch or cross-channel models.

Account Scoring

Fully customisable scoring. 180-day lookback. Predictive AI scoring. Feature-level intent signals.

Fixed scoring based on ad engagement. No predictive layer.

Account Scoring

Fully customisable scoring. 180-day lookback. Predictive AI scoring. Feature-level intent signals.

Fixed scoring based on ad engagement. No predictive layer.

AI Research Agent

Scout trains on your CRM, website, ads, and G2 data. Ask anything about pipeline, accounts, or campaigns — zero hallucinations.

No AI agent

AI Research Agent

Scout trains on your CRM, website, ads, and G2 data. Ask anything about pipeline, accounts, or campaigns — zero hallucinations.

No AI agent

Customer Support

Dedicated CSM from day one. Private Slack channel. Weekly strategic meetings. 24/5 availability.

Email support. No dedicated CSM on standard plans.

Customer Support

Dedicated CSM from day one. Private Slack channel. Weekly strategic meetings. 24/5 availability.

Email support. No dedicated CSM on standard plans.

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ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

01

Define

ICP

Set firmographic, technographic, and intent criteria

02

Identify Visitors

75%+ match rate across 5 data partners

03

Score & Segment

Al scoring by behaviour + pipeline stage

04

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

05

Prove

ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

01

Define ICP

Set firmographic, technographic, and intent criteria

02

Identify Visitors

75%+ match rate across 5 data partners

03

Score & Segment

Al scoring by behaviour + pipeline stage

04

Activate on Linkedin & Google

Sync audiences, control frequency, track via CAPI

05

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

01

Define ICP

Set firmographic, technographic, and intent criteria

02

Identify Visitors

75%+ match rate across 5 data partners

03

Score & Segment

Al scoring by behaviour + pipeline stage

04

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

05

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

01

Define

ICP

Set firmographic, technographic, and intent criteria

02

Identify Visitors

75%+ match rate across 5 data partners

03

Score & Segment

Al scoring by behaviour + pipeline stage

04

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

05

Prove

ROI

Full-funnel attribution tied to closed deals

A LinkedIn Dashboard Isn't a GTM Platform.

A LinkedIn Dashboard Isn't a GTM Platform.

Fibbler tells you which companies saw your ads. That's useful. But it's one signal in a 6–10 person buying committee with a 200-day sales cycle. Factors.ai connects every touchpoint — web visits, G2 reviews, CRM activity, LinkedIn impressions, Google clicks — into a single account timeline. Then it activates that intelligence automatically, without tickets, without engineering, without switching tools.

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Scout by Factors.ai

(New)

Your AI GTM team,

running on your data

Your AI GTM team, running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

Browse agents →

See Scout in action

Watch

Ask anything about your pipeline

Ask anything about your pipeline

Instant answers from live account, campaign, and revenue data. No SQL, no dashboards.

Map

Build reports in minutes

Revenue attribution, pipeline health, ICP heatmaps - in under 5 minutes, ready to share.

Patrol

Agents that never clock out

Agents working for you 24/7 - adding accounts to LinkedIn, alerting reps on intent spikes, scoring churn risk. Automatically.

Plug into the tools you already use

Plug into the tools you already use

Factors.ai integrates with your entire go-to-market stack, right out of the box.

Factors.ai integrates with your entire go-to-market stack, right out of the box.

Don’t Just Take Our Word for It

Don’t Just Take Our Word for It

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23%

Higher Conversions

“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we’re working smarter and more efficiently. Returns on our campaigns have improved, and out understanding of our data means we can make better decisions.

Steve Colberg, Head of Growth

25%

increase in LinkedIn Ads ROI

“Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar,

Sr. Product Marketing Associate, Squadcast

Shane Poyar, Growth Marketing and Operations Manager

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

“Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar, Growth Marketing and Operations Manager

23%

Higher Conversions

“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we’re working smarter and more efficiently. Returns on our campaigns have improved, and out understanding of our data means we can make better decisions.

Steve Colberg,

Head of Growth

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manager, Demand Generation

23%

Higher Conversions

35%

Pipeline influenced by g2 + factors

“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we’re working smarter and more efficiently. Returns on our campaigns have improved, and out understanding of our data means we can make better decisions.

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Steve Colberg,

Head of Growth

Aashima Lamba, Senior Manager, Demand Generation

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba,

Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

“Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar, Growth Marketing and Operations Manager

GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.

GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24/5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable

Secure & Scalable

Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.

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SOC 2 (TYPE II)

SOC 3

SOC 2 (TYPE II)

SOC 3

GDPR

Compliant

LinkedIn Marketing Partner

GDPR & SOC2 Type II

See Factors in action.

See Factors in action.

Schedule a personalized demo or sign up to get started for free

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Frequently asked questions

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