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Dreamdata vs Factors.ai

Don't Just Dream of Data. Drive Pipeline With It.

Don't Just Dream of Data. Drive Pipeline With It.

Don't Just Dream of Data. Drive Pipeline With It.

Capture real-time intent, sync high-fit audiences to LinkedIn and Google, and connect every campaign to revenue. All in one platform built for B2B GTM teams who need more than historical dashboards.

We achieved 23% higher conversions with Factors

4.5 rating

G2 Attribution Partner

LinkedIn Marketing Partner

Get a personalized walkthrough tailored to your GTM goals

See what you get with Factors that Dreamdata simply cannot deliver

See what you get with Factors that Dreamdata simply cannot deliver

Features

factors.ai

Dreamdata

HockeyStack

Account Intelligence

Identify more than 75% accounts visiting your site with waterfall enrichment across multiple providers

Single-source identification. Lower coverage rates

Account Intelligence

Identify more than 75% accounts visiting your site with waterfall enrichment across multiple providers

Single-source identification. Lower coverage rates

Person Level Identification

Identify up-to 40% of contacts visiting your website.

Person Level Identification

Identify up-to 40% of contacts visiting your website.

AI Research Agent

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Ask Scout anything about your pipeline, accounts, or campaigns.

AI Research Agent

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Ask Scout anything about your pipeline, accounts, or campaigns.

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, Organic Post engagement tracking.

Audience sync only. No CAPI integration. No view-through attribution. No frequency pacing

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, Organic Post engagement tracking.

Audience sync only. No CAPI integration. No view-through attribution. No frequency pacing

Google Ads Activation

Customer Match audience sync + Google Enhanced Conversions

Limited Google Ads activation.

Google Ads Activation

Customer Match audience sync + Google Enhanced Conversions

Limited Google Ads activation.

Attribution Models

Multi-touch, view-through (CAPI), first-touch, last-touch, linear, time-decay. Account-level journey mapping from first impression to close

Strong multi-touch attribution. Limited account journey visualisation

Attribution Models

Multi-touch, view-through (CAPI), first-touch, last-touch, linear, time-decay. Account-level journey mapping from first impression to close

Strong multi-touch attribution. Limited account journey visualisation

Account Scoring

Fully customisable scoring models. Predictive AI scoring. 180-day lookback. Feature-level intent signals

Rigid scoring framework. Limited to 30-day history

Account Scoring

Fully customisable scoring models. Predictive AI scoring. 180-day lookback. Feature-level intent signals

Rigid scoring framework. Limited to 30-day history

Alert Automation

Custom Slack + email KPI alerts. Fully configurable triggers. Real-time

Limited notifications. No custom trigger logic

Alert Automation

Custom Slack + email KPI alerts. Fully configurable triggers. Real-time

Limited notifications. No custom trigger logic

Customer Support

Dedicated CSM from day one. Private Slack. Weekly check-ins. 24/5 availability

Limited customer support. Primarily self-serve.

Customer Support

Dedicated CSM from day one. Private Slack. Weekly check-ins. 24/5 availability

Limited customer support. Primarily self-serve.

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ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

01

Define

ICP

Set firmographic, technographic, and intent criteria

02

Identify Visitors

75%+ match rate across 5 data partners

03

Score & Segment

Al scoring by behaviour + pipeline stage

04

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

05

Prove

ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

01

Define ICP

Set firmographic, technographic, and intent criteria

02

Identify Visitors

75%+ match rate across 5 data partners

03

Score & Segment

Al scoring by behaviour + pipeline stage

04

Activate on Linkedin & Google

Sync audiences, control frequency, track via CAPI

05

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

01

Define ICP

Set firmographic, technographic, and intent criteria

02

Identify Visitors

75%+ match rate across 5 data partners

03

Score & Segment

Al scoring by behaviour + pipeline stage

04

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

05

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

01

Define

ICP

Set firmographic, technographic, and intent criteria

02

Identify Visitors

75%+ match rate across 5 data partners

03

Score & Segment

Al scoring by behaviour + pipeline stage

04

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

05

Prove

ROI

Full-funnel attribution tied to closed deals

Less Dreaming. More Doing.

Less Dreaming. More Doing.

From real-time visitor identification to campaign activation and full-funnel attribution, Factors.ai gives GTM teams everything they need to turn buyer signals into revenue across LinkedIn, Google Ads, and every key touchpoint.

Book a Demo

Scout by Factors.ai

(New)

Your AI GTM team,

running on your data

Your AI GTM team, running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

Browse agents →

See Scout in action

Watch

Ask anything about your pipeline

Ask anything about your pipeline

Instant answers from live account, campaign, and revenue data. No SQL, no dashboards.

Map

Build reports in minutes

Revenue attribution, pipeline health, ICP heatmaps - in under 5 minutes, ready to share.

Patrol

Agents that never clock out

Agents working for you 24/7 - adding accounts to LinkedIn, alerting reps on intent spikes, scoring churn risk. Automatically.

Plug into the tools you already use

Plug into the tools you already use

Factors.ai integrates with your entire go-to-market stack, right out of the box.

Factors.ai integrates with your entire go-to-market stack, right out of the box.

Don’t Just Take Our Word for It

Don’t Just Take Our Word for It

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23%

Higher Conversions

“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we’re working smarter and more efficiently. Returns on our campaigns have improved, and out understanding of our data means we can make better decisions.

Steve Colberg, Head of Growth

25%

increase in LinkedIn Ads ROI

“Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar,

Sr. Product Marketing Associate, Squadcast

Shane Poyar, Growth Marketing and Operations Manager

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

“Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar, Growth Marketing and Operations Manager

23%

Higher Conversions

“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we’re working smarter and more efficiently. Returns on our campaigns have improved, and out understanding of our data means we can make better decisions.

Steve Colberg,

Head of Growth

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manager, Demand Generation

23%

Higher Conversions

35%

Pipeline influenced by g2 + factors

“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we’re working smarter and more efficiently. Returns on our campaigns have improved, and out understanding of our data means we can make better decisions.

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Steve Colberg,

Head of Growth

Aashima Lamba, Senior Manager, Demand Generation

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba,

Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

“Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar, Growth Marketing and Operations Manager

GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.

GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24/5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable

Secure & Scalable

Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.

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SOC 2 (TYPE II)

SOC 3

SOC 2 (TYPE II)

SOC 3

GDPR

Compliant

LinkedIn Marketing Partner

GDPR & SOC2 Type II

See Factors in action.

See Factors in action.

Schedule a personalized demo or sign up to get started for free

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Frequently asked questions

How is Factors different from Dreamdata?

Can Factors do multi-touch attribution like Dreamdata?

Do I need a data warehouse or data engineer to use Factors?

Can I identify anonymous website visitors with Factors?

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