A 1:1 look, built for Celonis
You give enterprises an X-ray of how
work really flows.
Here’s yours.
Celonis turns process chaos into one living picture for 1,400+
enterprise customers across North America, Europe, India and
the Gulf. This is the case for giving your marketing and sales
teams the same clarity Celonis gives its customers.
A 1:1 look, built for Celonis
You give enterprises an X-ray of how work really flows.
Here’s yours.
Celonis turns process chaos into one living picture for 1,400+ enterprise customers across North America, Europe, India and
the Gulf. This is the case for giving your marketing and sales teams the same clarity Celonis gives its customers.
A 1:1 look, built for Celonis
You give enterprises an X-ray of how work really flows.
Here’s yours.
Celonis turns process chaos into one living picture for 1,400+ enterprise customers across North
America, Europe, India and the Gulf. This is the case for giving your marketing and sales teams the same clarity Celonis gives its customers.
A 1:1 look, built for Celonis
You give enterprises an X-ray of how work really flows.
Here’s yours.
Celonis turns process chaos into one living picture for 1,400+ enterprise customers across North America, Europe, India and
the Gulf. This is the case for giving your marketing and sales teams the same clarity Celonis gives its customers.
The same story, one layer up
You built one system of record for how work
flows. Sales and marketing still run on
two different ones.
You built one system of record for how work
flows. Sales and marketing still run on
two different ones.
North America BDR scoring runs on firmographic data and MQL history alone —
website and social intent sit outside it. With roughly 90 solutions in the portfolio,
matching an account's actual pain to the right pitch is still mostly done by hand,
account by account.
North America BDR scoring runs on firmographic data and MQL history alone — website and social intent sit outside it. With roughly 90 solutions in the portfolio,
matching an account’s actual pain to the right pitch is still mostly done by hand,
account by account.
Before Factors
Before Factors
01
01
BDR scoring in North America runs on firmographic and MQL
data alone — social and website intent sit outside it entirely.
BDR scoring in North America runs on firmographic and MQL
data alone — social and website intent sit outside it entirely.
BDR scoring in North America runs on firmographic and MQL data alone — social and website intent sit outside it entirely.
02
02
With ~90 solutions in the portfolio, matching an account's
pain to the right pitch is still mostly tribal knowledge.
With ~90 solutions in the portfolio, matching an account’s
pain to the right pitch is still mostly tribal knowledge.
With ~90 solutions in the portfolio, matching an account's pain to the right pitch is still mostly tribal knowledge.
03
03
Buying committees get identified by instinct, deal by deal,
account by account.
Buying committees get identified by instinct, deal by deal,
account by account.
Buying committees get identified by instinct, deal by deal, account by account.
04
04
Marketing's LinkedIn and web signals live in one system;
sales' CRM history lives in another.
Marketing’s LinkedIn and web signals live in one system;
sales’ CRM history lives in another.
Marketing's LinkedIn and web signals live in one system; sales' CRM history lives in another.
05
05
Identification coverage varies wildly by region, with no single
view of where it actually works.
Identification coverage varies wildly by region, with no single
view of where it actually works.
Identification coverage varies wildly by region, with no single view of where it actually works.
After Factors
After Factors
01
01
One engagement score blends firmographic data with
website, social, G2 and Bombora intent — no more working
off two data sets.
One engagement score blends firmographic data with
website, social, G2 and Bombora intent — no more working
off two data sets.
One engagement score blends firmographic data with website, social, G2 and Bombora intent — no more working off two data sets.
02
02
Configurable agents map each account's public signals to
the right one (or three) of ~90 solutions, ranked.
Configurable agents map each account’s public signals to
the right one (or three) of ~90 solutions, ranked.
Configurable agents map each account's public signals to the right one (or three) of ~90 solutions, ranked.
03
03
A buying-committee agent surfaces named stakeholders and
a non-salesy opener, before a rep opens the account.
A buying-committee agent surfaces named stakeholders and
a non-salesy opener, before a rep opens the account.
A buying-committee agent surfaces named stakeholders and a non-salesy opener, before a rep opens the account.
04
04
The same account timeline — LinkedIn, G2, CRM, web — is
visible to marketing and sales at once.
The same account timeline — LinkedIn, G2, CRM, web — is
visible to marketing and sales at once.
The same account timeline — LinkedIn, G2, CRM, web — is visible to marketing and sales at once.
05
05
Coverage is explicit by region, so no team builds a play on a
signal that was never there.
Coverage is explicit by region, so no team builds a play on a
signal that was never there.
Coverage is explicit by region, so no team builds a play on a signal that was never there.
Built for exactly this shape of team
Built for exactly this shape of team
What we’d actually turn on for Celonis
What we’d actually turn on for Celonis
Four things, not forty. Scoped to how your GTM data and team already work.
Four things, not forty. Scoped to how your GTM data and team already work.
01 / De-anonymization
Six partners, one account view
Clearbit, Demandbase, 6sense, Snitcher, Lead Feeder and
Bombora combined, plus person-level intent in the U.S. — the
broadest identification coverage across North America, Europe,
India and the Gulf that a single platform offers.
Clearbit, Demandbase, 6sense, Snitcher, Lead Feeder and Bombora combined, plus person-level intent in the U.S. — the
broadest identification coverage across North America, Europe,
India and the Gulf that a single platform offers.
Clearbit, Demandbase, 6sense, Snitcher, Lead Feeder and Bombora combined, plus person-level intent in the U.S. — the broadest identification coverage across North America, Europe, India and the Gulf that a single platform offers.
→ replaces piecing together three separate tools
→ replaces piecing together three separate tools
02 / Signal aggregation
G2, Gartner Digital Markets and LinkedIn, in
one feed
G2, Gartner Digital Markets and LinkedIn, in one feed
Second-party intent from G2 and Gartner Digital Markets, third-
party research signals from Bombora, and social intent — who’s
engaging with a competitor’s posts, who’s following the right
influencers — landing in one account timeline.
Second-party intent from G2 and Gartner Digital Markets, third-party research signals from Bombora, and social intent — who’s engaging with a competitor’s posts, who’s following the right
influencers — landing in one account timeline.
Second-party intent from G2 and Gartner Digital Markets, third-party research signals from Bombora, and social intent — who’s engaging with a competitor’s posts, who’s following the right influencers — landing in one account timeline.
→ the superset of what any single BDR tool sees today
→ the superset of what any single BDR tool sees today
03 / Account-prioritization agents
03 / Account-prioritization agents
Why now, who’s engaged, how to approach —
across ~90 solutions
Why now, who’s engaged, how to approach — across ~90 solutions
Configurable agents research each account, map its pain points to
the right solution, surface the buying committee and a natural
opener, and flag the risks — built once, reused at scale.
Configurable agents research each account, map its pain points to the right solution, surface the buying committee and a natural
opener, and flag the risks — built once, reused at scale.
Configurable agents research each account, map its pain points to the right solution, surface the buying committee and a natural opener, and flag the risks — built once, reused at scale.
→ hours of manual account research, done weekly
→ hours of manual account research, done weekly
04 / Predictive scoring, pushed everywhere
04 / Predictive scoring, pushed everywhere
A score sales trusts, wherever they work
Weighted or milestone-based scoring — likely to book a meeting,
likely to become an opportunity — synced straight into Salesforce
properties, Slack alerts, and LinkedIn and Google Ads audiences.
Weighted or milestone-based scoring — likely to book a meeting, likely to become an opportunity — synced straight into Salesforce properties, Slack alerts, and LinkedIn and Google Ads audiences.
→ no separate login required to act on it
→ no separate login required to act on it
© Factors.ai