HockeyStack vs Factors.ai

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HockeyStack Ends at Insight. Factors Starts There.

Identify high-intent accounts, activate them across LinkedIn and Google, and prove what is actually driving pipeline. Full-funnel attribution, impression frequency control, and CAPI all built in from day one.

We achieved 23% higher conversions with Factors

4.5 rating

G2 Attribution Partner

LinkedIn Marketing Partner

Get a personalized walkthrough tailored to your GTM goals

See what you get with Factors that HockeyStack leaves on the table

Features

factors.ai

HockeyStack

Account Intelligence

Identify more than 75% accounts visiting your site with waterfall enrichment across multiple providers

Single-source identification with lower coverage rates

Account Intelligence

Identify more than 75% accounts visiting your site with waterfall enrichment across multiple providers

Single-source identification with lower coverage rates

Person Level Identification

Identify up-to 40% of contacts visiting your website

Person Level Identification

Identify up-to 40% of contacts visiting your website

AI Research Agent

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Ask Scout anything about your pipeline, accounts, or campaigns

AI Research Agent

Scout trains on your data and your data alone, ensuring world-class security and zero hallucinations. Ask Scout anything about your pipeline, accounts, or campaigns

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, Organic Post engagement tracking.

Auto-sync audiences. Limited conversion tracking. No organic post engagement. Basic targeting only.

LinkedIn Ads Activation

Official LinkedIn Marketing Partner. Auto-sync intent audiences. Impression capping, frequency control, CAPI conversion tracking, view-through attribution, Organic Post engagement tracking.

Auto-sync audiences. Limited conversion tracking. No organic post engagement. Basic targeting only.

Google Ads Activation

Customer Match audience sync + Google Enhanced Conversions

Limited Google Ads activation.

Google Ads Activation

Customer Match audience sync + Google Enhanced Conversions

Limited Google Ads activation.

Attribution & Analytics

Multi-touch attribution with view-through, CAPI-based LinkedIn conversion tracking, lift analysis by channel, offline touchpoints via CRM sync

Strong attribution analytics with basic customisation options

Attribution & Analytics

Multi-touch attribution with view-through, CAPI-based LinkedIn conversion tracking, lift analysis by channel, offline touchpoints via CRM sync

Strong attribution analytics with basic customisation options

Account Scoring

Fully customisable scoring. 180-day lookback. Predictive AI scoring. Feature-level intent (track which product features prospects care about)

Fixed scoring model. 2-year lookback. No feature-level intent signals.

Account Scoring

Fully customisable scoring. 180-day lookback. Predictive AI scoring. Feature-level intent (track which product features prospects care about)

Fixed scoring model. 2-year lookback. No feature-level intent signals.

Customer Support

Dedicated CSM from day one. Private Slack channel. Weekly strategic meetings. 24/5 availability

Limited customer support. No dedicated CSM on standard plans

Customer Support

Dedicated CSM from day one. Private Slack channel. Weekly strategic meetings. 24/5 availability

Limited customer support. No dedicated CSM on standard plans

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ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define

ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove

ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin & Google

Sync audiences, control frequency, track via CAPI

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove ROI

Full-funnel attribution tied to closed deals

ABM Workflow

The 5-step ABM motion, fully automated

Define your ICP once. Factors handles identification, scoring, activation, and attribution automatically.

Define

ICP

Set firmographic, technographic, and intent criteria

Identify Visitors

75%+ match rate across 5 data partners

Score & Segment

Al scoring by behaviour + pipeline stage

Activate on Linkedin &

Google

Sync audiences, control frequency, track via CAPI

Prove

ROI

Full-funnel attribution tied to closed deals

Good Dashboards Are Not Enough Anymore.

Factors.ai helps GTM teams go from intent signal to activated campaign without switching tools, writing tickets, or waiting on engineering. Real-time journeys, smarter segmentation, and agentic AI that turns your data into pipeline instead of just reporting on it.

Book a Demo

Scout by Factors.ai

(New)

Your AI GTM team,

running on your data

Your AI GTM team, running on your data

Ask questions, build reports, and deploy agents -trained on your CRM, website, ads, and G2 intent. No setup.

Browse agents →

See Scout in action

Watch

Ask anything about your pipeline

Instant answers from live account, campaign, and revenue data. No SQL, no dashboards.

Map

Build reports in minutes

Revenue attribution, pipeline health, ICP heatmaps - in under 5 minutes, ready to share.

Patrol

Agents that never clock out

Agents working for you 24/7 - adding accounts to LinkedIn, alerting reps on intent spikes, scoring churn risk. Automatically.

Plug into the tools you already use

Factors.ai integrates with your entire go-to-market stack, right out of the box.

Don’t Just Take Our Word for It

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23%

Higher Conversions

“The impact of Factors.ai on Rocketlane is that we’re not just doing better, we’re working smarter and more efficiently. Returns on our campaigns have improved, and out understanding of our data means we can make better decisions.

Steve Colberg, Head of Growth

25%

increase in LinkedIn Ads ROI

“Factors' value is almost impossible to quantify because of how deeply it’s integrated into our stack. It’s become a critical tool for building a clear understanding of our users, their actions, and their journey across our digital footprint.

Shane Poyar,

Sr. Product Marketing Associate, Squadcast

Shane Poyar, Growth Marketing and Operations Manager

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

Shane Poyar, Growth Marketing and Operations Manager

23%

Higher Conversions

Steve Colberg,

Head of Growth

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba, Senior Manager, Demand Generation

23%

Higher Conversions

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Steve Colberg,

Head of Growth

Aashima Lamba, Senior Manager, Demand Generation

35%

Pipeline influenced by g2 + factors

“Thanks to Factors.ai’s intent signals, Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high quality leads through Factors.ai

Aashima Lamba,

Senior Manage, Demand Generation

25%

increase in LinkedIn Ads ROI

Shane Poyar, Growth Marketing and Operations Manager

GTM leaders at 1,000+ B2Bs trust Factors is better. Here’s why.

30 mins Onboarding

No-code integrations and lightning-quick onboarding. Get started in minutes.

24/5 Customer Support

White glove support from setup to success to help you achieve your outcomes

Tried & Tested Playbooks

We are invested in your success. Tap into Factors’ research to improve your GTM.

Secure & Scalable

Your data is in safe hands. Rest assured, data security and privacy compliance is a top priority. Factors is SOC 2 type II certified. We’re also GDPR, CCPA, and PECR compliant.

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